How to Make Your First eCommere Hire - Your Career Intel

How to Make Your First eCommere Hire - Your Career IntelTransitioning from a bricks-and-mortar sales business to an ecommerce-based business can be a daunting undertaking for CPG companies. Todays consumers expect to buy directly from companies verbunden and receive the same high-level of customer service that they receive from major online retailers like Amazon. An ecommerce manager must be an expert at both driving sales traffic through digital marketing campaigns and exceeding customer service expectations in addition to having a firm grasp on product fulfillment and shipping logistics. Finding a hire who can titelseite all those bases is no easy taskRecently, I spoke with Bob Picunko, the Chief Executive Officer at BrandPlay, LLC a marketing consulting company specializing in consumer products about the challenges of recruiting specialized sales and marketing talent for new ecommerce positions.Consumers experience with Amazon and other online retailers have changed the game for c ompany internal ecommerce teams, says Bob. An ecommerce manager is now a combination of multiple disciplines. Traditionally, you would have digital marketing, website content management, and online sales as three different areas. Now, the line has blurred between sales and marketing, requiring a unique hybrid candidate.Recruiting Your First eCommerce Hire How to Find a kreuzung CandidateYour first ecommerce hire will set the tone for your companys ecommerce efforts, not only managing day-to-day tasks but also establishing company-wide best practices. Strong sales skills are just one piece of the puzzle. When I recruit ecommerce hires, I also keep the following skill sets and experience in mind Digital marketing.Your ecommerce hire will need to build digital marketing campaigns that bring traffic to your website (e.g., search engine optimization/SEO, email marketing, social media marketing, PPC ads), optimize the website to drive conversions (e.g., A/B testing, targeted landing pages , shopping cart/checkout optimization), and manage the nuts and bolts of the transaction, including payment gateways. Customer relations.Your website is your companys face to the world, making your ecommerce manager a key hire in terms of managing and maintaining your companys relationship with consumers. Every other department is a step or two removed from the actual customer, but on your ecommerce site they are dealing directly with your business. In an age where a single tweet from a dissatisfied customer can create a firestorm of bad publicity, exceptional customer service skills are an absolute must. Fulfillment and shipping logistics.Working knowledge of supply chain logistics, including fulfillment, shipping and tracking basics, is essential background knowledge for running a successful ecommerce department. Details like product packaging and shipment speed will leave a lasting impression on your customer and could make or break your ecommerce business. While your first hire doesnt have to be an expert on logistics, a basic understanding is vital to preventing costly errors.Next StepsA hybrid sales candidate is an essential first hire for any company starting a new ecommerce department. This hire will help you bridge the gap between where your business currently stands in the market and where you want to grow as a company, effectively setting the tone for the entire department. While you can focus on more specialized talent with future hires, having someone who understands both sales and digital marketing will be key to a successful ecommerce transition.For assistance finding qualified candidates, contact me at SJochenslucasgroup.com.

Want to Reach Your 2020 Career Goals First, You Need to Hear These Leaders Share Their Best Advice

Want to Reach Your 2020 Career Goals First, You Need to Hear ansicht Leaders Share Their Best Advice Recently, the Harvard Business Review found that despite stereotypes, women are not out to get each other in the workplace. In fact, fruchtwein women want to help other women succeed. We know how tough it is out there and that it takes a village to grow a great career.Its in the spirit of helping other women succeed that we recorded Season 4 of Fairygodboss radio. This season, seven women from across organizations sat down with us to share their career experiences, provide special insight into what the workplace is like for women and provide guidance for how we can improve it in the future.Along the way, they gave us their best career advice. Heres what they had to say1. Mentorship matters.Surround yourself with great mentors. Hannah Yang, Senior Vice President, Head of Subscription Growth, The New York Times2. Think about the bigger picture.Bring a sense of otherness. It isnt funda mentally about you or any one person, its about what the collective can do and make happen for one another. Meredith Kopit Levein, Executive Vice President and Chief Operating Officer, The New York Times3. Define your dreams.Having crisp responses and clarity to the questions what do you want to do?, what fuels you?, and when are you at your best?, even if you dont know the specific job you want, is important. Because in a world surrounded by tremendously talented people, having that Ill do anything is not instructive. Its difficult for people to help if you dont have some specificity in terms of what skill set you are trying to grow and what experience you are trying to gain. Lindsay-Rae McIntyre, Chief Diversity Officer, Microsoft4. Fix your attitude.The next time you hit a wall, think you cant or are struggling with something, remind yourself not with that attitude. Hopefully youll put yourself in check, shake it off and say I can do this. All you have to do is fix the attitude . Jine Etienne,CPA, CGMA, Co-Founder Principal Consultant, EtiennePartners5. Dont shy away from ambition.Own it. Own it. Own it. You have to go get what you want. You have to let your aspirations be known. And you cant sit and think someones going to bring it to you. Michele Meyer-Shipp, Principal, Chief Diversity Inclusion Officer, KPMG6. Know your worth.Know your worth. Understand your worth. Whenever you catch yourself questioning your worth, really take a step back and think about a time when you felt your strongest and your best, and step into that space and let everything you do operate within that space. Neelam Chohan, Global Inclusion Diversity Leader, Honeywell7. Be intentional with your time.Be intentional with where you spend your time. I think a lot of times we feel busy or we feel like our calendar controls us and it does not have to be like that. Im regularly self-auditing how I allocate my time. I look backwards at my calendar and say Am I giving my customers en ough attention? My team members enough attention? Am I focusing on operations enough? Do it intentionally, because time is the most important resource that you have. Jill Anderson, Senior Vice President, Strategic Planning Power Supply, SCEFor more advice and insights on women in the workplace, listen to Fairygodboss Radio (available onFairygodboss, Blogtalkradio, iTunes, and Stitcher).

Unusual Article Uncovers the Deceptive Practices of Resume Lesson Plan

Unusual Article Uncovers the Deceptive Practices of Resume Lesson Plan The Resume Lesson Plan Chronicles Progressive answers insurance doesnt need to be complicated. Successful resumes keep it simple but also help define the way the applicant will benefit the geschftsleben in question. Employment and educational histories ought to be accurately represented and might be used in any resume format that suits the applicants immediate needs. Finding the Best Resume Lesson Plan If youre meticulous about planning your lessons daily, youre in the proper spot. If so, then youre in the ideal location. A whole lot of times, students have lots of questions in their minds which need to be answered. Resume Lesson Plan Secrets That No One Else Knows About Worksheets Helpful worksheets you can print and utilize today. To make it simpler, weve designed the ideal math lesson plan templates for teachers. 1 activity is contained in the presentation. If you select an optional activity for y our class, you will have to make edits to the slides. Writing Activities remember to pay a visit to our writing page for extra Language Arts resources. Lesson plans have to inspect writing. The Student resume ought to be easy and specific, particularly if there isnt much past work experience. Lesson planning does not just keep you and the student on the appropriate track, but nonetheless, it also keep track on the progression and prospective problems during the class. Resume lesson program is among the design ideas you can utilize to reference your Resume. The efficacy of your lesson plan is dependent hugely on the numerous factors. If youre helped by the notion of the article Resume lesson program, dont neglect to share with your pals. A resume is the main advertising document an individual may ever write, just because they are marketing themselves. Whats Truly Going on with Resume Lesson Plan COLLAGES When one photo isnt sufficient to express your ideas, utilize a phot o collage Resume lesson program is among the pictures in the category of Resume and a lot more images inside that category. English lesson plans for children are made to make certain children enjoy learning the language. A little searching online and you may even have your own handwriting made into a font thats personalized. For simplicity of use, lots of the reading lesson plans on the internet are free and printable. Its important to consider their upcoming occupation and see whether they would have the chance to acquire the job. To provide you with a better idea of the way a job is structured, let us take a look at a usual aggregate by group example. It is made up of 3 phases.

10 tips to write the outstanding STEM CV

10 tips to write the outstanding STEM CV10 tips to write the outstanding STEM CV10 tips to write the outstanding STEM CVIn the last few years, STEM graduates have been very magnetic to hiring entities. Many STEM graduates today are typically buoyed by this fact. While it may sound easy on paper, getting the job for real can be a daunting pursuit if you have no idea how to sell yourself. The only way to sell you is drafting an outstanding STEM CV.A winning STEM CV should contain concrete information that will grab the attention of the hiring manager including your cornerstone of knowledge, details of your interests, and practical skills that would benefit the organization.The tips below will guide you to the outstanding STEM CVCompleted projects in schoolA professional in the STEM domain must include the specific projects you were involved in as a student. When outlining the specific projects, list the exact laboratory equipment you used, the procedures involved and the results of the project. Also, list other projects you undertook as a team or with a professor.STEM courseworkSTEM course work should never be left out of the professional cv writing service. Coursework is a rich source of knowledge and consists an array of transferable and adaptive skills. For students just starting out in their careers, adaptive skills are shown in their coursework, while transferable skills are established in their internship or any summer jobs. Some graduates may omit these skills thinking they are irrelevant, but they do carry weight in your job search efforts.Include any research undertakenRecruiting managers view research as a students first work experience in a field. Research is a perfect addition to uplift your STEM CV and should consist of any partnership with any faculty on given research work. The specifics to include in the STEM CV should be researched experiments, research methods, poster presentations, research location (on or off-campus), and grant writing support .Internships undertakenThe internship is paramount for any STEM graduate because no firm will consider your CV without this. Internship experience will determine whether you get the job or not. Hiring managers look at a combination of coursework and internship to make hiring decisions.Participation in academic fellowshipsAcademic fellowships are designed for students contemplating furthering their graduate education. Participation in these fellowships will give your STEM CV an edge over others since they inject practical job experience. Most research fellowships have their doors opened to any student including beginners. In the contemporary world, evidence of academic fellowships, research projects, and internships separates you from the pack.CV language and toneThe language and tone in a STEM CV are completely different from other CVs. Too long a STEM CV can play against you. Draft a short and precise CV that covers all your information on a single page. Avoid wordiness. Summarize your skills and experiences in strong verbs that excite the hiring manager. Draft the facts in bullet points to enhance readability.Include any summer jobsMost students take up summer jobs during their early years in college and this is laudable. Summer jobs, for instance, in a hospitality setup or customer resume writing service can be an attractive selling point to a hiring manager. Camp counseling or tutoring can demonstrate your teaching abilities. Demonstrating wide ranging skills from the main subject matter may just hand you that job on a silver platter.Go over you written CVYou could draft a winning STEM CV that includes stellar internship, impeccable research skills, and weighty summer jobs, but if loaded with grammatical errors, it might just find its way into the dustbin. Ensure you proofread your CV before submitting it for consideration. Mistake-free CVs are a sign of professionalism and an eye for details.Customize your STEM CV for a particular jobThe STEM world is rap idly evolving, and innovations are coming up that are supposed to make our life easier. Your CV should reflect the requirements of each job applied for. Your chosen domain has a plethora of job specifications. You cant afford to tailor your CV for all those jobs in todays world. If your CV doesnt fit a specific job, take time to alter it before presenting.Technical skills should be high up your STEM CVYour technical abilities and skills should appear just below contact information. Follow closely with projects and education. Also, arrange your STEM CV in order of proficiency so the hiring manager can get attuned to your particular area of expertise quickly. The average time a hiring manager can stay on your CV is 20 seconds, so make sure the most important aspects are at the top or you can buy CV online.

How Aesop got it right 6 reasons stories can motivate your team

How Aesop got it right 6 reasons stories can motivate your teamHow Aesop got it right 6 reasons stories can motivate your teamJohn was struggling with how to handle a difficult situation with a key vendor for the company.He went to his supervisor, Stephanie, and asked herbei advice on what he should do.Rather than telling him what to do, or even giving direct input, Stephanie replied, John, let me tell you a story . . .She went on to tell a story about an experience she had had early in her career and the consequences of her decision over the years.When she was done, she paused and waited.After a few seconds of silence, John smiled and saidGot it.Thanks. He stood up and left the room, even though Stephanie hadnt directly answered his question.Characters from Sync or Swim.Most leaders focus on data and factual information. And accurate data is important for making good decisions. But throughout history, communicating facts has not been the fruchtwein utilized method for developing lea dership qualities. Rather, storieshave been used, and theyve been used more than any other form of verbal expression. For evidence, look to the Greek philosophers, the wisdom literature from Asiaand literature in general across the centuries designed to teach the guiding principles for life.Look to the leading authors, from Aristotle, Plato andSocrates toJesus and Confucius. Allused stories grounded in daily life rather than just stating principles (or making lists of them, as most business books and articles do today).Here are some points about the power of stories and the incredible staying power they have in our lives.Remember the Aesops fable about the tortoise and the hare? Briefly, in your mind, outline the gist of the story.What is the main principle this story communicates?How about theBack to the Futureseries of movies where Alex (Michael Fox) and Professor Brown repeatedly try to correct changes that occurred in the space-time continuum?What key life principle are those st ories communicating (indirectly, but powerfully) to the viewer?Why stories are so powerful1. Stories involve different parts of our brain, which makes learning (and remembering) more effective.Stories obviously involve words, but stories also bring up visual images and pictures in our mind.Also, the most effective stories involve emotionally-charged situations challenges, risks and adventure.2. Stories are non-threatening, which keeps people from not putting up their defenses.Stories are usually framed in the context of someone else (either the storyteller himself or herself, or the fictional characters of the story).Since the story is not about me and is usually communicated in an informal style, most listeners start out with an open mindset.3. We often identify with one or more of the characters, and we can easily relate to their experiences and reactions.We see ourselves in the story and vicariously see ourselves experiencing the same challenges and emotions the characters are fe eling.4. We see characters that represent people in our lives (givingus insight to them and why we react to them the way we do).Some stories have characters with whom we dontpersonallyrelate, but they remind us of others in our lives. The characters reactions then provide us insights into why they do what they do, and show us the strengths associated with character qualities we may find irritating.5. We are able to learn from others experiences and can observe different options for handling challenging situations and people.One of the core benefits of stories is that they allow us to learn from others vicariously, rather than having to experience difficult situations ourselves.We also are given examples of different ways to handle situations (both positively and poorly).6. Stories are easier to remember and communicate to others than are facts and principles.Because of their imagery, stories help usremember their general gist more easily than we remember pure factual information.Add itionally, we can quickly communicate the main points of a story and the lesson it teaches.The lesson here is, watch and observe effective leaders and influencers. They often are excellent at communicating through stories.Think about life experiences that have impacted you, and start to tell stories to teach important lessons to those you are leading.Sync or Swimis a small tale with enormous insight on ways you can empower, engage, and energize employees or volunteers facing discouragement or cynicism. Its a delightful, quick read that will teach you communication techniques that enhance teamwork and productivity and provide relevant, practical insights based on real-world experiences. Available inhardcoverandaudiobookversions.Thisarticlefirst appeared onAppreciation at Work.

Survey Only 36% of candidates negotiate salary when offered a job

Survey Only 36% of candidates negotiate salary when offered a jobSurvey Only 36% of candidates negotiate salary when offered a jobSo youve got the job, and its time to talk money. Do you see the first offer the company gives you as the one you must accept? Or have you done your research on salaries in your market and region and are prepared to ask for mora?According to a new survey, the majority of job candidates choose bedrngnis to negotiate a mistake that could cost them a bundle in lost income over the course of their career. 64% of respondents said they accepted the first salary offer they received the last time they were hired, according to the ZipRecruiter Annual Job Seeker Survey, which involved 50,000 job searchers. (That percentage almost exactly matches research from Robert Half earlier this year that found 61% didnt negotiate didnt negotiate for a higher salary once they got the job).84% Gen Z workers aged 18-24 accepted the first salary they were offered, making them the group the most likely by far not to negotiate74% of Millennial workers aged 25-34 accepted the first salary they were offered59% of Gen X workers aged 45-54 accepted the first salary they were offered59% of Boomer workers aged 55 to 64 accepted the first salary they were offeredThe younger an unemployed worker is, the more they feel financial pressure to accept the first job offer they receive, according to the survey.With unemployment at a record 3.7%, job candidates should use the tight labor market to their advantage, experts say, and should start negotiating for a starting salary early in their careers.A job seekers marketThe historically low unemployment rate means job seekers have a prime opportunity to ask for a higher wage, said ZipRecruiter SVP of Human Resources Amy Klimek. Negotiating for even a modest increase in compensation at their first job impacts earnings through the rest of a job seekers career.Women reported as being less likely to negotiate for higher pay, at l east at the last job for which they were hired. 31% of women negotiated at their last hiring as compared with 40% of men.Want more $? Heres howConversely, for a group in which the majority wouldnt negotiate more income for themselves from the get-go, the ZipRecruiter survey participants were found to be very driven by pay. The survey also found that participants were motivated the most by money as the most important form of compensation, over benefits, 401k, and vacation. 50% of participants actively trying to change jobs said they would stay in their current jobs for more income.Many people are uncomfortable negotiating because they dont have much experience doing it or are afraid the offer will be pulled so make sure to arm yourself with knowledge.Heres one story of how someone negotiated their offer upwards by $15,000 without even naming a number. And here are some salary negotiation tips from an expert, and for younger employees, if you forgot or were too intimidated to negotia te at the offer stage, heres how to negotiate a promotion or a raise at your first job.

Adam Grant on how he manages his inbox and email productivity hacks

Adam Grant on how he manages his inbox and schmelzglas productivity hacksAdam Grant on how he manages his inbox and email productivity hacksIf theres an Emailer-in-Chief, it has to be Adam Grant. A leading academic thinker, hes written extensively about the role of email (and why we absolutely should reply and bedrngnis ignore our inboxes).I recently asked him about his own email habits. He generously shares his tactics for being responsive and offers the two things he did to make his email life a whole lot less burdensome. Heres an edited version of my interview with Adam, which was originally published on The Gmail Genius.How much time do you spend on email each day?Oh, my guess is three hours a day.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreDoes that seem like too much? How do you feel about that kind of time expenditure?It depends on the day. I do a lot of my work over email. When Im b rainstorming ideas, or giving feedback on somebodys work, or trying to find a particular data point or story, Ive found that the hour I might spend on 30 emails with 30 people is way more efficient than having two 30-minute meetings.I actually prefer email for a lot of the communication I do. I think I can usually answer questions much faster without getting majorly distracted from my work. I like the fact that it can be done asynchronously. I get to do it on my own time, as opposed to having to schedule a meeting. But are there days when I would like to spend much less time on email? Sure.You wrote an article in The New York Times arguing that we have a professional duty to respond to email. You bedrngnised research showing that workers who care about their jobs take email seriously. What else does the research tell us about email habits?As I wrote in the article, its a sign of conscientiousness. People who are dependable, disciplined, and organized are more responsive to email. It sends a clear signal that way.Second, its worth thinking about in what kinds of jobs is this relevant? Most people in the industrialized world today work in a service job. Thats roughly 80% of Americans and over two-thirds of people in Southeast Asia and Western Europe. If you think about what doing service means, its fundamentally about responding to other people and trying to meet their needs. Increasingly, a lot of services are provided electronically.Lets say youre doing customer service for an airline. Its amazing how much can be accomplished with a Twitter response or a live chat. This is true for knowledge work as well. If you think about what the knowledge economy is, its fundamentally people using their expertise to solve problems. They can do that from anywhere in the world with the communication technologies we have available. Basically, if you work in a service or knowledge job, its really hard to imagine being able to do your job effectively and help other people if yo ure not responding.There has been lots of buzz about inbox infinity, which argues against Inbox Zero and being overly concerned about responding to every email. What was your response to the ideas in the article?Well, I definitely dont agree with it. I read that article - it was part of why I wrote mine, actually. I was like, wait a minute, this is really bad advice Yes, of course, if you get 500 or 600 emails a day, responding to those each day would leave room nothing else. And unless thats your job, thats not going to work out too well for you.But, if youre getting that many emails a day, thats a broken system. Ive heard this from some journalists who are in that position. Thats a bad submission process. There should not be one parts inbox that receives all submissions to a newspaper. There should be an online portal. There are all sorts of ways to reduce that load.As an individual, if youre getting that kind of email, it usually means that youre pretty visible inside either a h uge organization or outside of your organization. I get a lot of cold emails. Between books and TED talks, I have millions of people who are engaged with my content. I get a lot of email, but its manageable. I dont aspire to be at Inbox Zero. I think its perfectly fine to have messages waiting, but I also dont like to leave them piling up. I try to carry 10 to 20 emails unanswered a day. During really busy weeks, Ill probably come home and have 200 that need a response because I just havent been on email.I think never responding is a terrible policy, especially if theyre legitimate emails. Im not saying anyone should respond to spam or disrespectful or rude messages, and I dont think any stranger is entitled to your time. I think the middle ground that we should arrive at is we do our best to respond to reasonable emails on a timeline thats convenient for us. We need to also think about which of these are important to my priorities? And, which emails are important to doing my job we ll?I cited research showing that on days where managers have a heavy email load, theyre less proactive in setting vision, clear goals, expectations and giving feedback. But its only true if email is not central to their job. If you manage people who do knowledge work or anything that requires electronic communication, email is a pretty important part of your job. If you have people working with you who are not in your physical office, its pretty useful to ping them quickly. Its really poor advice to tell people to ignore email altogether. Thats what Im pushing back against.You outlined the criteria for how you decide whether to respond to an email or not. Do those six approaches hold up? Would you change anything?I dont know that anything has really changed. One thing I do find surprising is how often people try to convince me that Im going to get something out of helping them. I think theyre kind of missing the point. Generally speaking, if youre a stranger asking me for my time, t he goal is not to convince me that its going to benefit me. Thats not why I respond to strangers. Thats not why I generally respond to email.Most of the time, I respond because I think the request is meaningful to the person who is asking, or theyre trying to help someone else. Or if I think what theyre doing matters. I also respond if theres an easy way to suggest something that might be useful.The mistake people make is theyre too short-sighted and transactional - assuming the only way to motivate me is to appeal to my self-interest. Anybody whos engaged with my work would know better, right? One of the reasons I studied givers and takers is that I really enjoy being helpful when its not a huge sacrifice. So I would add maybe a seventh point to the article dont try to convince somebody that by doing a favor, it will be good for them. Instead, try to help them see how they can make a difference in a way thats beneficial to you and not costly to them.Now that I think of it, Im surp rised by the number of people who insist on meeting on their terms instead of yours - when theyre the one asking. The worst thing you can do is email me out of the blue and ask to meet with you face-to-face next week or tomorrow or whatever. Youre asking me for my time. Why dont you ask me what the most efficient way to connect is - when it might be convenient for me? If youre the one reaching out, let the person who is going to help you decide what the times are and when.What has personally helped you the most with how you manage email? What has been most impactful?Honestly, I think the things that have helped me the most are FAQ and triage. There are common questions that come in via email and it didnt occur to me for a while - until I got so many similar questions in the same week - to create a single document for this. I put together answers to the most common questions I get and send it to anybody who asks about those topics. A bunch of those actually turned into articles t hat I published.The other thing is having a team and network of collaborators who are available and knowledgeable on different kinds of requests. Ill give you an example. I get anywhere from 50 to 100 speaking inquiries a week. Theres no way Im going to end up taking even a fraction of those. Its immensely helpful to know people in my orbit who speak on similar topics, have overlapping expertise, and are interested in doing more speaking. Because I can start referring talks to them. That feels like a win-win because it helps the person who Im not going to be able to show up for. Hopefully, it also helps the person who gives the talk. I have a bunch of people for different kinds of requests that I know I cant field individually.I thought for a long time that I had to say yes to every request and I had to take them all myself. I realized one day that being a giver isnt about saying yes. There are times when I can say, I cant do this, but I know someone else who would love to.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people